Digital Marketing Program
- Duration:
- 240 Hours (One Year)
- Mode:
- (Offline + Online + Projects)
- Modules:
- 6 (Each of 40 Hours)
- Includes:
- Live Campaigns • AI Tools • SEO & Paid Ads • Content Strategy
Program Overview
Digital Marketing is a dynamic and data-driven field focusing on building brands and customer engagement across digital channels like social media, search engines, email, and marketplaces. It blends creativity with strategy and performance tracking.
Technology in Use
- Social media tools (Meta Ads, Canva, Buffer)
- SEO tools (Google Analytics, SEMrush, Moz)
- Ad platforms (Google Ads, Facebook Ads Manager)
- Automation (Zapier, ChatGPT, Mailchimp)
Modules Covered
Prompt Engineering & Content Creation
- Tool
- ChatGPT, Canva, Google Workspace
- Project
- 1-month content campaign with captions, visuals & scheduling
- Outcome
- Craft brand messaging, visuals, and voice across social channels
- Careers
- Content Creator, Social Media Manager
Digital Marketing & Strategy
- Tools
- SEMrush, Google Trends, Keyword Planner
- Project
- Competitor analysis + campaign plan for a D2C brand
- Outcome
- Build holistic brand strategies aligned to KPIs
- Careers
- Campaign Manager, Digital Marketing Strategist
Social Media Management & Campaigns
- Tools
- Meta Ads Manager, Buffer, Instagram, LinkedIn
- Project
- Cross-platform campaign across Instagram, LinkedIn, and YouTube
- Outcome
- Manage engagement, maintain brand voice, and track metrics
- Careers
- Social Media Executive, Community Manager
E-Commerce Marketing
- Tools
- Shopify, Flipkart, WhatsApp Business, Amazon Seller
- Project
- Set up and optimize multi-channel product listings
- Outcome
- Manage storefronts, fulfillment, and product performance
- Careers
- E-commerce Specialist, Online Sales Manager
Performance Marketing
- Tools
- Google Ads, Meta Ads, Google Analytics
- Project
- Paid ad campaign with budget, TG, and ROI report
- Outcome
- Create paid campaigns, monitor performance, and drive conversions
- Careers
- Paid Media Analyst, Ad Manager
Marketing Analytics
- Tools
- Power BI, Google Analytics, Data Studio
- Project
- Dashboard showing ROI, conversion metrics & ad performance
- Outcome
- Analyze marketing performance to guide decision-making
- Careers
- Marketing Analyst, Data Strategist
Program Objectives
- To design digital campaigns using Meta, Google Ads, and automation tools
- To develop content, visuals, and brand strategy for online platforms
- To optimize e-commerce and ad performance with analytics tools
- To gain hands-on experience managing multi-platform campaigns
Learning Methodology
One Week Training + Three Week Project per Module
Hybrid Delivery: Offline Campaign Labs + Online Assignments
Real Brand Case Studies + Live Platform Simulations
Expert Mentorship from CMOs, Brand Strategists & Growth Hackers
Career Support: Personal branding, LinkedIn optimization, job prep
Program Objectives
- Build 6 industry-grade digital marketing campaigns
- Learn AI tools for content and performance optimization
- Mentorship from marketing experts and creative professionals
- Career support with portfolio building, interview prep & internships
- Certification jointly issued by Akar Group of Colleges & Seminarroom
Future Opportunities
- With India’s internet user base exceeding 850 million, digital marketing has become crucial across industries. India’s digital ad market is projected to reach $25–35 billion by 2025–30, growing at 30%+ CAGR
Placement Prospects
- Over 9 lakh digital marketing jobs expected in 2024
- Agencies drive 60% of hiring, with Bengaluru, Mumbai & Delhi-NCR accounting for ~67% roles.
- Growing demand for AI, Creator Tools, and Tech-integrated marketers—AI skill demand grew 392%, ‘Creative Execution’ by 443% in the past two years.
- Roles: Digital Marketing Executive, Content Strategist, SEO Analyst
- Popular among startups, D2C brands, marketing agencies, and corporates
- Top recruiters include Accenture, TCS, Google, Capgemini, and major agencies
- Entry salary: ₹2.5–4 LPA; mid-level: ₹6–10 LPA; specialists: ₹12 LPA+
